Bidding for a life changing programme

Client: Northumberland County Council
Work: Rich Picture Design

Inky Thinking were engaged by the team at Northumberland County Council to visually support their bid for a Football Association sports programme changing lives in deprived areas through physical exercise.

Daisy set about bringing to life the critical content within the bid by adding a real visual difference to the bid submission.

The result – a winning bid!

  • Bespoke graphic illustration created for Northumberland County Council by Inky Thinking UK

The experience of working with Inky Thinking was a resoundingly positive experience from start to finish. The attention to detail from Daisy and the communication from Tom & Daisy throughout the process was brilliant. The final result was a fantastic illustration which complemented our bid perfectly.

Richard Kristiansen; Locality Coordinator, Northumberland County Council

In depth

What our client needed:

Our client was bidding to deliver the Active Through Football Programme in Northumberland. The programme, designed by Sport England, and funded by the National Lottery and the Football Association, enables increased physical activity through football for people aged 16 and over from lower socio-economic groups. Naturally our client wanted to enter a winning bid, and we were asked to create an engaging image that would support the bid submission.

How we worked with the client:

It was critical to understand not only our client’s desire to submit a successful bid for the programme but to appreciate the context that led to the programme being developed. By partnering closely with the team at Northumberland County Council (NCC) we soon realised that the overriding tone of the image needed to be hopeful and inspiring, demonstrating that NCC fully understood the purpose of the programme and the benefits it could bring to the target audience. This feeling of hope needed to be balanced with the realities facing people in lower socio-economic groups and deprived areas, and so a sensitive balance needed to be achieved.

The result:

An engaging rich picture that combined the key practical requirements for the programme to work, potential barriers, and the all-important benefits that the programme will deliver in the region. More importantly, Northumberland County Council won its bid to run the programme – result!