Client: Frimley Health NHS Foundation Trust
Work: Graphic Recording
We were thrilled to visually capture this unique event designed to celebrate the Apprenticeship Programme at NHS Frimley and recognise the value that apprenticeships bring to individuals, teams and organisations.
We are all for young people making the most of opportunities to grow and develop into roles that make a difference to society, and what better place than the NHS?
Fiona’s final graphic recording of the event was enthusiastically received and shared widely within the Trust and beyond.
Fiona was so passionate about creating something amazing for us to capture what our event was all about. The graphic was absolutely fantastic, and we could not be happier with the final product.
Kelly Green, Frimley Health NHS Foundation Trust
In depthThe team at NHS Frimley knew the value of graphic recording to create an engaging visual memory of the event, having been a previous client of Inky Thinking. They knew the imagery would sustain the conversation about apprenticeships long after the event was over. The Apprenticeship Conference was (and is) a big event in NHS Frimley’s calendar, and so making it especially memorable was a top priority.
Through an early dialogue with the client, Fiona understood that capturing each of the speaker’s key messages was important, particularly details of the Star model and T-Levels. As the event was a celebration Fiona knew the graphic had to be colourful and exude positivity. Throughout the conference Fiona listened to the presentations and discussion and captured the critical content throughout so that participants could see the image emerge in real time.
An engaging, celebratory, large format graphic that captured the key insights from the range of speakers and emphasises the tangible value of Apprenticeships. Participants were able to receive a digital copy of the final graphic and the image also won lots of attention on social media too.
